day-after recall

day-after recall
припоминание рекламного сообщения на следующий день

English-Russian media dictionary. 2013.

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  • day-after recall test — noun A method of advertising research measuring the percentage of people who remember seeing an advertisement the day after it was shown on television. The day after recall test is one of the original forms of but few people still use it because… …   Wiktionary

  • Day After Recall Test — Der Day After Recall Test ist ein Meinungsforschungselement im Bereich der Werbung, welches insbesondere bei Werbespots und Printmedien angewendet wird. Bei Werbespots wird der Konsument im Regelfall einen Tag nach dem Sehen des Spots telefonisch …   Deutsch Wikipedia

  • day after recall test — /ˌdeɪ ɑ:ftə ri:kɔ:l test/ noun an advertising research test to see how much someone can remember of an advertisement, the day after it appeared or was broadcast. Abbr DAR …   Marketing dictionary in english

  • Day-after-Recall-Test — DAR Test; Form eines ⇡ Werbetests, bei dem die Untersuchungspersonen einen Tag nach der Ausstrahlung des Fernsehspots bzw. einen Tag nach der Betrachtung einer Anzeige befragt werden (⇡ Recall Verfahren) …   Lexikon der Economics

  • Recall (bugle call) — Recall is a bugle call used to signals to soldiers that duties or drills are to cease, or to indicate that a period of relaxation should end. Outside of a military context, it is used to signal when a game should end, such as a game of capture… …   Wikipedia

  • Recall (memory) — Recollection redirects here. For other uses, see Recollection (disambiguation). Recall in memory refers to the retrieval of events or information from the past. Along with encoding and storage, it is one of the three core processes of memory.… …   Wikipedia

  • After Dark (TV series) — infobox television show name = After Dark caption = [http://en.wikipedia.org/wiki/After Dark (TV series)#Harry Belafonte.2C Denis Worrall and South Africa South Africa 11th June 1988 ] format = Talk show runtime = Open ended creator = Flagicon|UK …   Wikipedia

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  • Occupation of the Latvian Republic Day — Red Army entering Riga, June 17, 1940 Occupation of the Latvian Republic Day (Latvian: Latvijas Republikas okupācijas diena) is a public holiday in Latvia and is observed on June 17.[1] …   Wikipedia

  • Venezuelan recall referendum, 2004 — The Venezuelan recall referendum of 15 August 2004 was a referendum to determine whether Hugo Chávez, the current President of Venezuela, should be recalled from office. The result of the referendum was to not recall Chávez.The recall referendum… …   Wikipedia

  • Cleveland recall election, 1978 — Elections in Ohio Federal offices …   Wikipedia


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